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Page: How to Grow Your Freelance Business - A Short Guide

How to Grow Your Freelance Business

A short guide to running a successful freelance business

Freelancing can be quite challenging and that’s a fact. It is also amazing for quite a lot of reasons, such as flexibility, control, freedom to move and arrange your own schedule, and many more. If you want to grow your freelance business, there are a lot of things to be prepared for.

One of the most common mistakes numerous freelancers make is the fact that they will often rely solely on big corporations, and those can cut them off at any time. There are other problems freelancers face once they start thinking about expanding their businesses but luckily, there are a lot of options to consider.

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Being a freelancer can be challenging at times, but the more you learn about it, the better you
will understand what freelancing involves and how to run a successful freelance business.

This short guide should help you understand what you need to do if you are planning to grow your freelance business successfully. Do not be one of those entrepreneurs who blame the economy for everything, try to think outside the box, and build a recognizable and strong business by acquiring as much as knowledge as possible.

Focus on Digital Marketing

If you are simply waiting for people to find you on UpWork, or you are thinking that someone will just stumble across your profile during a LinkedIn search, you will soon find out that you are not a freelancer, rather an unemployed individual. What you should do as soon as you start freelancing is spread the word about your services.

Use your friends to help you with the word-of-mouth referrals, focus on social media and be active. Try blogging and do not feel embarrassed for promoting yourself. There is nothing wrong with it. Make business cards and brochures to add a personal touch, try to be creative, and think about your focus group. Do not be afraid to invest in marketing, as it will most definitely pay off in the long run. With a proper marketing strategy, your freelancing business can grow significantly, so do your homework and think about what you want to achieve.

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Social media offers almost unlimited opportunities for marketing your business, as well as
meeting new clients, other freelancers and nurturing your relationship with clients.

Build a Team of Freelancers

Freelancing can sometimes be lonely and yet the freelancing community is growing bigger by the day. Other than looking for projects, try connecting with other freelancers as well. Attend conferences and events, check out meetings and gatherings and learn about the freelancing network in your area.

Connecting with other freelancers can actually be a great business opportunity as well. Having various freelancers from different areas of expertise close to you can mean a lot, especially if you are tackling a serious and complex project. This will help you expand the spectrum of services you provide and shorten the time of production. Do not be afraid of hiring other freelancers to help you out with larger projects, as it both helps you expand your business and make strong professional connections.

Nurture a Good Relationship With Clients

Your business is as strong as your client base is. Think about how you can increase your income, and do not be afraid of investing in the expanse of your client base. Focus on advertising, public relations, even buying leads and sales training can help you a lot. All of these skills should help you find new clients and expand your business.

However, do not forget about the customers and clients you already have. They are the ones who helped you build your business in the first place and if you are not taking care of their needs, you will lose them. This does not only mean you would lose income, but it means your new clients will have a hard time trusting you. Treat your old clients like gold, and the new ones will keep coming.

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Good planning is an essential process for your freelancing business success and growth

Plan for Expansion

We have already talked about where inaction gets you. That is why you need to be prepared for whatever comes your way. If you want to expand and grow, you must have the right mindset. You will have to get new accessories for your home office and possibly coworkers to work with you remotely.

It is wise to turn your home office into something more professional-looking by installing some whiteboards, displaying a portfolio of your work on a cool stand, or getting some stands for your phone or iPad for putting your work on a slideshow to achieve maximum effect (DisplayMe has got you covered). Be organized and start planning ahead. Put your ideas on paper and try to make them into a structured plan. Think about the projects you would like to work on and about who would you like to work with.

Expanding a business is hard, even more so when you are working as an individual freelancer. It is a challenging task to complete, but it is not impossible. With some careful organization, planning and an open attitude, any freelancer can grow their own network and develop more than a sustainable business. Do not waste your time worrying about what could go wrong, but focus on all the things you can do right to grow your freelance business.

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AUTHOR BIO

Tony Solomon is a former LA-based translator turned writer. Currently, he is one of the senior editors at MediaGurus. Tony is well-versed in doing heavy research while striving to write high-quality content for the web. If you want to stay updated with Tony's latest posts, feel free to follow him on Twitter.

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